How to Simplify Complex Tech Products with Clear, High-Converting Copy: 5 Proven Strategies

How to Simplify Complex Tech Products with Clear, High-Converting Copy: 5 Proven Strategies

Are you Struggling to simplify your tech product's messaging?

You've created a groundbreaking product… but what good is it if you can't reach the right audience?

I understand your frustration. If you've clicked on this blog, you're likely struggling to simplify the explanation of complex tech products.

Complex tech shouldn't be complicated.

In this blog, you'll learn how to simplify tech products and effectively communicate their value to your target audience.

1. How Well Does the Writer Understand the Product?

Yes, this is one of the most important points. You're hiring and investing in a technical writer, but are you investing in the right person? Does your technical writer understand the product? Does your team prioritize this understanding?

Product Knowledge is Key: A deep understanding of the product is crucial for effective communication. If your team, especially technical writers, is confused, your documentation will suffer. Invest the time to ensure everyone understands the product's benefits and how it solves user problems from start to finish. This investment will pay off significantly.

2. Demystify the Jargon

Try to avoid jargon. While it might sound sophisticated, only you and your team will likely understand it.

The core reason for writing technical product documentation, blog posts, and marketing materials is to capture attention and convince potential users to understand the product completely, ultimately leading them to become customers.

When you use jargon they don't know or haven't heard of before, will your audience stop to look it up? Probably not. This can hurt your chances of acquiring new customers.

Instead of using jargon, define key terms. Explain what they mean in a way that a non-technical person, or even a 10-year-old, can understand. Then write accordingly.

3. Relatability

Is your product similar to something your users already know? Are they familiar with the concept, or is your product a market first?

If your product is a competitive offering, it's easier to understand the underlying concept. Therefore, prioritize clearly differentiating your product, step by step.

If the concept itself is new, explain it in a way that your target audience can relate to something they're already familiar with.

To do this, you need to understand your audience: what they already know. Try to explain each feature use familiar analogies to explain each feature, simplifying and clarifying your product.

4. Avoid Technical Definitions

Your audience is tired of seeing the same technical definitions over and over. Let's say, for example, NLP:

They don't necessarily need a definition that reads like this:

"Natural language processing (NLP) is a subfield of computer science and artificial intelligence (AI) that uses machine learning to enable computers to understand and communicate with human language. NLP enables computers and digital devices to recognize, understand, and generate text and speech by combining computational linguistics—the rule-based modeling of human language—together with statistical modeling, machine learning, and deep learning."

They’ll likely close the tab and move on.

No matter how many times they read this definition for NLP in several places, they still don't understand it.

Instead, present the information in a way that clarifies why NLP is important to them.

"Ever wondered how Siri understands you? That's NLP in action—it helps computers process and respond to human language."

Modern attention spans are short, so focus on why they should care. They don't care what NLP is, but they do care about what NLP does for them.

5. Don't Just List the Benefits

You've probably heard it said: "Don't list the features; tell them the benefits."

I would argue that highlighting the applications of those benefits is even more important.

For example, a benefit of generative AI is that you can create content. AI itself can write content for you; all you need to do is prompt it.

This information describes a benefit; however, the application of that benefit is entirely different.

You can create video content, text-based content, and image-based content. You don't need to create ads from scratch; using generative AI, you can create creative ads. You can monetize your YouTube videos. You can analyze customer feedback and identify key business and product insights.

Clearly outline the applications of the benefits.

Need compelling, high-converting copy? Contact me today to simplify your tech messaging.

Prioritizing these five strategies in your marketing materials and technical documentation will lead to noticeable improvements in how customers engage with your product.

Let's simplify tech—without losing its power.